Buying protein atta wholesale is a different decision from buying a pack for your home. You are thinking about shelf rotation, storage space, margins and whether your customers will come back for a second bag. This page walks through those questions so you can plan a sensible first order.
Why protein atta is worth stocking
Atta is a repeat purchase. A household that likes a particular atta tends to buy it again, month after month. Protein atta adds a clear, easy-to-explain reason to choose it: 28 Grains carries 46 g of protein per 100 g, about 4x regular whole-wheat atta.
That one number is simple for store staff to explain and easy for shoppers to understand on the shelf. It suits the growing number of customers who follow high-protein diets, go to the gym or simply want more protein from vegetarian meals. The product itself is whole wheat blended with plant-protein sources and is 100% vegetarian.
Choosing the right packs for wholesale
| Pack | Best for | Notes |
|---|---|---|
| 1 kg | Retail shelves, gym counters, trial buyers | Low commitment for first-time shoppers |
| 5 kg | Regular household buyers, small cafés | Popular with families who have already tried it; see our 5 kg pack page |
| 10 kg | Kitchens, tiffin services, large families | Fewer reorders for heavy users |
A mixed first order, with more 1 kg packs for trial and some 5 kg packs for repeat buyers, is often a practical starting point for a retailer. Kitchens usually lean towards larger packs.
You can also add variants: a multigrain protein atta and a low-carb protein atta. These help you serve shoppers with different preferences from one supplier.
How wholesale pricing works
Our retail price starts from ₹230 per kg. Wholesale pricing depends on:
- The product (protein, multigrain protein or low-carb protein atta)
- Pack sizes in your order
- Your expected volume and how often you plan to reorder
- Your delivery location
When you work out your own shelf price, include freight, storage, any wastage and the margin you need. Many retailers find it simplest to compare the per kg cost of protein atta with the premium atta they already stock, and then decide how to position it. A clear per kg price on the shelf label also helps shoppers compare pack sizes quickly, which tends to push repeat buyers towards the larger 5 kg and 10 kg packs over time.
For kitchens, the maths is different. A café or tiffin service is usually thinking in cost per roti or cost per meal. Since a medium roti uses roughly 30–35 g of atta, you can estimate the atta cost of each plate quite easily once you have our quote, and weigh it against the value of offering a higher-protein menu.
We do not publish a trade price list because a single store and a regional chain need very different terms. Share your volume and we will quote. For consumer pricing context, see our protein atta price page.
The wholesale order process
- Share your requirement: business name, city, products, pack mix and approximate monthly volume. Use the enquiry form, call +91 88128 00000 or email info@28grains.com.
- Sample: we arrange a sample so you can check the product and packaging.
- Quote: we send a quote based on your volume.
- Dispatch: after confirmation we pack and dispatch. We ship across India; timelines are shared per order.
Tips to sell protein atta faster
A new category needs a little explanation. These simple steps help wholesale stock move:
- Place it next to regular atta, not hidden in a supplements corner. Shoppers compare atta with atta.
- Use a shelf talker with the key fact: 46 g protein per 100 g.
- Brief your staff with one cooking tip: use slightly more water and rest the dough 10–15 minutes.
- Cross-sell with paneer, dal, curd and other protein-rich staples.
- Talk to local gyms and dieticians; their recommendations drive trial.
Our protein atta benefits page is a useful, plain-language resource to share with curious customers.
Storage and handling
Treat protein atta like any quality atta. Store packs off the floor in a cool, dry, ventilated area away from direct sunlight and strong smells. Rotate stock on a first-in, first-out basis and check the date printed on each pack. For kitchens, transfer opened atta to airtight containers.
Wholesale or distribution?
If you plan to buy for your own store or kitchen, wholesale is the right route. If you want to supply other stores in your region, read our protein atta distributor page. And if you want to try the product as a regular customer first, order a pack from the shop.
Frequently asked questions
Is there a fixed wholesale price for protein atta?
No fixed trade list is published. Pricing depends on product, pack mix and volume, so share your requirement and we will quote.
Which pack sizes are available in bulk?
Protein atta comes in 1 kg, 5 kg and 10 kg packs. Retailers often mix sizes, while kitchens prefer larger packs.
Can I include multigrain and low-carb variants in a wholesale order?
Yes. Along with protein atta, we offer a multigrain protein atta and a low-carb protein atta, which can be discussed in the same enquiry.
How should wholesale stock be stored?
Keep packs off the floor in a cool, dry, ventilated space away from sunlight, and rotate stock first-in, first-out.
Do you deliver wholesale orders outside Delhi?
Yes. We ship across India, and delivery timelines are shared with each order.