Gyms, nutrition coaches, D2C health brands and café chains often reach the same idea: "Our customers trust us. Why not sell protein atta under our own name?" That is exactly what a private label protein atta lets you do. The manufacturer makes the product; your brand goes on the pack.
This page explains how private label works, what you should decide before approaching a manufacturer, and how to start a conversation with 28 Grains.
What private label means
In a private label (or white label) arrangement, a manufacturer supplies a product that you sell under your own brand. You own the brand, the customer relationship and the marketing. The manufacturer handles the product itself.
28 Grains manufactures high-protein atta in Subhash Nagar, West Delhi. Our own protein atta is whole wheat blended with plant-protein sources, 100% vegetarian, with 46 g protein per 100 g. We are open to discussing private label arrangements with businesses. Whether a specific brief is possible depends on the details, so the first step is always a conversation.
Who private label suits
- Gym chains and fitness studios that want a branded product for members.
- Dieticians and nutrition coaches building a small product range for clients.
- D2C health-food brands adding a staple to their catalogue.
- Café and meal-prep chains that want to sell the atta they already cook with.
- Retail chains building a house brand in the health aisle.
What these buyers have in common is an audience that already trusts their advice. A gym member who hears "eat more protein" from a trainer is far more likely to try an atta that carries the gym's own name. A dietitian whose clients struggle to hit protein targets on a vegetarian diet can offer a practical, everyday swap rather than another supplement. Because roti is eaten daily, a good private label atta can become a steady, repeat-purchase product rather than a one-time sale.
If you simply want to resell our branded product rather than create your own, the wholesale or distributor route may be quicker.
Decisions to make before you enquire
You will get a faster, more useful answer if you have thought through these points:
| Decision | Questions to answer |
|---|---|
| Product | Protein atta, multigrain protein atta or low-carb protein atta? |
| Positioning | Who is the customer: gym-goers, families, diet-conscious shoppers? |
| Pack sizes | 1 kg, 5 kg, 10 kg, or a mix? |
| Volume | What do you expect to sell in the first few months? |
| Packaging and design | Do you have artwork ready, or are you still designing? |
| Sales channels | Own website, marketplaces, gym counters, retail stores? |
| Compliance | What labelling and documentation does your channel require? |
Your brand is responsible for how the product is marketed. Keep claims honest: state protein per 100 g as it appears on the product information, and avoid health promises. Our protein atta nutrition facts page shows the kind of plain language that works well.
The private label enquiry process
- Share your requirement. Tell us about your brand, the product you want, pack sizes, expected volume and target launch timing. Use the contact form, call +91 88128 00000 or email info@28grains.com.
- Sample. We arrange a sample so you can test taste, texture and cooking performance with your team or customers.
- Quote. Share your volume and we will quote, along with what we can support for your particular brief.
- Dispatch. Once the details are agreed and confirmed, we produce and dispatch. We ship across India.
We do not quote blanket minimums or lead times on this page because private label projects vary a lot. We would rather give you an accurate answer for your project.
Common mistakes to avoid
- Skipping the kitchen test. Customers judge atta by the roti. Test the sample on a real tawa.
- Overpromising on the pack. Avoid words like "cure" or "treats". Let the protein number speak.
- Ignoring usage tips. Protein atta may need slightly more water and a 10–15 minute rest. Print that on the pack.
- Ordering too much too soon. Start with volumes you can realistically sell and scale up.
- Forgetting the story. Explain why protein in roti matters to an Indian diet. Our high protein Indian diet guide is a good reference.
Try the product first
Before you commit your brand to any product, eat it for a week. Order our protein atta from the shop, cook rotis and parathas at home, and share them with your team. If it meets your standard, send us your requirement and we will take it from there.
Frequently asked questions
Does 28 Grains offer private label protein atta?
We are open to private label enquiries. Share your brand, product, pack sizes and volume, and we will tell you what we can support and send a quote.
What is the minimum order for private label?
We do not publish a fixed minimum because projects vary. Share your expected volume and we will give you an accurate answer.
Which products can be considered for private label?
Our range includes protein atta with 46 g protein per 100 g, a multigrain protein atta and a low-carb protein atta. Tell us which fits your brand.
Can I test the atta before launching my brand?
Yes. Sampling is part of our process, and you can also buy a retail pack from our shop to test at home.
Who handles marketing claims on a private label pack?
Your brand owns its marketing. Keep claims factual, state protein per 100 g, and avoid cure or treatment language.