Distributors are the bridge between a manufacturer and the hundreds of shops, gyms and kitchens in a city. If you already supply groceries, health foods or fitness products, adding protein atta can open a new, repeat-purchase category for your network. This page is for anyone exploring a protein atta distributor role with 28 Grains.
The opportunity in plain terms
Indian households buy atta every month. Interest in protein, especially among vegetarians and gym-goers, keeps rising. Protein atta sits where these two meet: a staple people already buy, with a clear reason to upgrade.
28 Grains protein atta is whole wheat blended with plant-protein sources, 100% vegetarian, with 46 g of protein per 100 g. That is about 4x regular whole-wheat atta, and it kneads and cooks like normal atta. Easy to explain, easy to use.
Who we look for in a distributor
- An existing network of retailers, gyms, health stores, cafés or institutional kitchens.
- Storage suited to food products: clean, dry and ventilated.
- A team that can visit outlets, take orders and follow up.
- Interest in health and fitness categories, and willingness to educate retailers.
- A clear idea of the territory you want to cover.
We are based in Subhash Nagar, West Delhi, and we ship across India, so enquiries are welcome from distributors in any region.
A good distributor does more than move cartons. The partners who do well with a new health category usually spend time with retailers in the early weeks: placing stock correctly, explaining the product to counter staff, collecting feedback from shoppers and reordering before shelves run empty. If you already do this for other food or fitness brands, protein atta fits naturally into your route. If you are new to distribution, tell us honestly about your experience and network; it helps us have a realistic conversation about how to start.
Outlets you can pitch to
| Outlet type | Pitch angle |
|---|---|
| Kirana and supermarkets | A premium atta that stands out on a crowded shelf |
| Health and organic stores | A plant-based protein staple for vegetarian shoppers |
| Gyms and fitness studios | Protein from everyday food; see our protein atta for gym page |
| Cafés and cloud kitchens | High-protein rotis and wraps as a menu upgrade |
| Dietician clinics | A practical swap they can recommend to clients |
| Corporate and hostel canteens | More protein from the same roti-sabzi meal |
How the distributor enquiry works
- Share your requirement. Tell us your company name, city, the territory you want to cover, the outlets you serve today, and your expected volume. Use the contact form, call +91 88128 00000 or email info@28grains.com.
- Sample. We send samples so you can test the product and show it to a few of your retailers.
- Quote. Share your volume and we will quote, along with the terms we discuss for your territory.
- Dispatch. After confirmation, we pack and dispatch your order. Timelines are shared per order.
We do not publish fixed investment amounts, minimum orders or margin tables here. Those depend on region, volume and product mix, and we prefer to discuss them directly.
Product range to carry
- Protein atta in 1 kg, 5 kg and 10 kg packs
- Multigrain protein atta for shoppers who prefer multigrain
- Low-carb protein atta for lower-carb diets
Retail pricing starts from ₹230 per kg. Having three variants lets you serve a gym, a kirana and a health store from one supplier. Retailers who ask how protein atta compares with other flours can be pointed to our protein atta vs multigrain atta comparison.
Helping retailers sell through
Distribution works when stock leaves the retailer's shelf. A few habits help:
- Lead with the number: 46 g protein per 100 g is the headline.
- Share one cooking tip: a little more water, and rest the dough 10–15 minutes.
- Suggest placement: next to regular atta, where shoppers already look.
- Stay honest: no health or cure claims. Encourage shoppers with medical conditions to consult a doctor or dietitian.
- Use simple content: our is protein atta healthy page answers common shopper questions.
Distributor, wholesaler or private label?
If you only want stock for your own store, see protein atta wholesale. If you want your own brand on the pack, see private label. If you want to supply many outlets in a territory, distribution is the route. Not sure yet? Try the product from our shop and then talk to us.
Frequently asked questions
How do I become a 28 Grains protein atta distributor?
Share your company details, territory, current outlets and expected volume through our contact form, by phone or by email. We will arrange samples and a quote.
What investment or margin does a distributor get?
We do not publish fixed figures because they depend on region, volume and product mix. We discuss terms directly after understanding your requirement.
Which products can a distributor carry?
Protein atta in 1 kg, 5 kg and 10 kg packs, plus a multigrain protein atta and a low-carb protein atta.
Do you appoint distributors outside Delhi NCR?
Enquiries are welcome from any region. We are based in West Delhi and ship across India.